The space that consolidates all the creative process of a fine jewellery designer needs to represent the atmosphere outlining the designer’s ideas and world of aesthetic references.
Thus, the brand Ara Vartanian always believed in the importance of a workplace with an intelligent architecture. The São Paulo showroom is like a kaleidoscope of quotes that give shape to a creative vision: contemporary pieces, contrasts between Brutalist and futuristic effects, motorcycles, vintage Brazilian furniture, expressive lighting effects, art books and rare objects from the designer’s personal collection brought back from his travels around the world.
At first glance, the showroom embodies culture, modernity and boldness in the architectural design. The rooms and the divisions suggest the appreciation of time and space. The entrance, an anteroom in the shape of a tunnel, represents an almost “ritualistic” passage that seems to suppress the outside reality. When creating environments of wonder, the designer reveals his aesthetic preferences and inspirational collections that always lead him to create unexpected jewellery.
Between opposites and contrasts, Ara Vartanian’s showroom is an equation of style that explains his career and preferences. The visitor’s eye is surprised at each and every moment: each object has a story and a secret meaning. Everything in there is connected: jewellery, gems and ideas. Always unique.